Two years after it has been established on Larchmont Boulevard, Salt and Straw is still blowing up the sidewalk every night of the week. Even on a Tuesday night at 10 PM, there is a line out the door and 20 people long outside the ice cream shop. In a town where indie shops come and go in a blink of an eye, it is a testament to Salt and Straw’s superior product and a bit of marketing prowess that it is still immensely popular.
Now with several locations throughout Los Angeles, including Studio City, Venice Beach, the Arts District downtown, and a new location opening in West Hollywood, the ice cream shop draws a steady stream of crowds who crave its signature savory flavor of sea salt with caramel ribbons, almond brittle with salted ganache, double folded vanilla, and chocolate gooey brownie and the adventure of enjoying samples of its out-of-the-carton flavors such as black olive and goat cheese brittle, freckled woodblock chocolate, avocado and strawberry sherbet, honey lavender, Silencio black tea and coconut strawberry Stracciatella.
Tiffany, the manager at the Larchmont store, graciously explains the many flavors to guests, unfrazzled by the lines pouring in the door, she maintains a smile and pleasant demeanor as she efficiently multitasks, ringing up customers and scooping out samples, setting up a tasting flight of four flavors, and giving newbies a 101 lesson in Salt and Straw’s secret sauce, so to speak, which is sourcing its fine ingredients from local purveyors with the best local, organic and sustainable ingredients, and hand making their ice cream in small batches, adding imported flavors from small hand-picked farms from around the world, and changing up its seasonal menu to delight the tastes of its customers.
Most customers prefer their scoops in cups, though those who splurge for a dollar more can have their scoop served up in a house-made waffle cone that is to-die for. For those who want to be truly indulgent, their cones can be slathered with whip cream. For those who can’t get enough, hand packed pints are available for takeout.
If you don’t want to wait in line, head for the shop earlier in the evening, before 8 PM, which in Larchmont Village is about the time diners finish eating at the local restaurants and go for a delectable dessert. The shop is small but easy to find. Just follow the trail of people walking down the street with the red and white cups in their hands, cooing about the incredibly good taste of the ice cream they are eating.